Here Are Three Options For Using Business Signs
When you’re looking for the perfect marketing solution, consider business signs. These advertisements are a great way to promote your business, tell customers what you offer, and tell them why you’re worth visiting. Statistics show that 68% of customers perceive signs as a reflection of quality, so it’s essential to choose business signs that convey your company’s message. Listed below are three great options for business signs. If you’re unsure about which option is best for you, start small and expand from there.
If you want your signs to attract potential customers, consider using a professional designer. A good sign company will offer services such as 3D renderings to create an attractive sign. Lastly, you can have the sign printed in a variety of materials and designs. FedEx Office locations nationwide are great places to get business signs printed. They can help you select the most suitable material and design for your business. And, since they’re so widely available, they can make a quick turnaround time.
When you’re designing business signs, consider the size, shape, and design of your signage. While you’re creating a custom sign, keep in mind that smaller businesses don’t need to invest as much as larger ones. While the cost of making custom signs will be higher, they can be much more affordable than buying online. Consider incorporating your business’s logo into the design. It’ll help your customers remember your company’s name and make decisions.
Choose a material for your sign that is flexible and strong. Wood is the strongest type of panel material and will add a classic look to any sign. But, it is best to use wood in indoor environments or in dry conditions. Wood signs can be carved with recessed or raised letters. If you’re trying to be “green,” you can opt for wooden signs. Lastly, LED lighting is the best option for signs with lighting.
Before you can purchase business signs, make sure they meet local zoning and installation codes. Depending on the size and weight, you may need to hire a licensed sign hanger to install them. New York City Zoning Resolutions also regulate the appearance of business signs. Some signs are prohibited in certain areas, while others require a permit. For more information, check out our sign installation guidelines. You can then choose the right option for your business.
As with customer signage, business signage is equally important for employees. Whenever you run a promotion, don’t forget to inform employees of it. Publish a complete promotional calendar on your company’s website and include relevant signage for each promotion. Review this calendar in team meetings, and empower your employees to suggest promotions if they see fit. It’s never a bad idea to empower your employees with marketing tools. You never know what they’ll come up with!
If you’re looking for a unique sign to advertise your business, you should consider dimensional graphics. These signs are three-dimensional and lighted. They’re common for hotel signs, and typically contain a hotel logo. Channel letters are commonly used for exterior signs, such as over doorways. Occasionally, they’re mounted on side walls. This type of signage is a low-cost, eye-catching way to advertise your business.